Every year as November rolls in, inboxes everywhere fill up with giant Black Friday countdowns and promises of “once-a-year” deals. But here at Furever Framed, you may notice something different: We don’t run Black Friday discounts — and that’s intentional.
If you’ve ever wondered why, here’s an honest look at the values, economics, and customer fairness behind our decision.
1. Because Shopping Small Matters — Don’t Give Billionaires More of Your Money
Let’s just call it like it is: Black Friday was built by big-box corporations whose massive profit margins let them slash prices dramatically for one weekend a year. Small businesses don’t have billionaires at the top. We have humans — real people doing real work and trying to keep their virtual doors open.
When you choose to shop small, you’re choosing to support:
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creators, artists, and makers
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families and local communities
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small-batch craftsmanship
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businesses that care about every order
Your dollars don’t disappear into a mega-corporation’s endless pockets — they make a direct and meaningful impact.
2. We Make Custom, Small-Batch Products — Extreme Discounts Aren’t Feasible
At Furever Framed, every order is made with care, attention, and real hands involved in the process. We’re not mass-producing thousands of identical items in an automated warehouse. We’re creating custom, small-batch pieces designed to honor the people and pets you love.
Because of that, our pricing reflects:
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high-quality materials
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skilled labor
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unique, made-to-order production
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slow, intentional craftsmanship
When you see other companies offering 60–90% off on Black Friday, it’s often because they’ve built that discount into their everyday markup. We don’t inflate our prices just to slash them later. Our products cost what they cost — and they’re worth it.
3. This Year Has Been Hard on Small Businesses — Including Us
The economy has been challenging for small businesses across the board, and we’re no exception. Material costs have gone up. Shipping has gone up. Everything has gone up.
Instead of raising prices to make room for temporary deep discounts, we’ve done the opposite: We’ve worked all year long to keep prices fair without compromising quality.
4. It Isn’t Fair to Discount the Same Product a Week After Someone Paid Full Price
Here’s a truth that doesn’t get talked about enough:
It doesn’t make sense for someone to pay full price for a custom item in early November, only for us to slash the price a week or two later.
Black Friday often unintentionally penalizes early shoppers — and we don’t want to do that to our customers. Choosing to keep our prices consistent is about fairness, transparency, and respect for every person who places an order.
5. “It Costs What It Costs” — And We’ve Already Maximized Savings Elsewhere
We obsess over quality, not markups. And we’ve already done everything we can to keep prices as reasonable as possible — year-round, not just during a chaotic holiday weekend.
One big way we’ve saved costs?
Reducing packaging waste.
Simplifying packaging helps us be more sustainable and reduces unnecessary costs so we don’t have to pass them on to you.
6. Our Goal: Reasonable Pricing All Year Long
Instead of one weekend of steep discounts, our mission is simple:
Offer our best price every single day.
No games.
No inflated MSRPs.
No “doorbusters” that punish early shoppers.
Just honest, steady pricing for high-quality custom pieces made with love.
Thank You for Supporting a Small, Heart-Driven Business
Your support means everything to us. When you choose Furever Framed, you’re choosing:
✨ A small team
✨ Thoughtful craftsmanship
✨ Fair pricing
✨ Ethical shopping
✨ Products made with real care for your family and your memories
We’re grateful for every single order — not just on Black Friday, but all year round.